Why your AI forgets the rules by the fortieth message
Rules typed at the top of a long AI chat fade as the conversation grows. Why it happens, and where the rules should live instead.
Insights
Notes from running our own companies.
What we learn putting sales follow-up, back office systems and AI to work, first in our own businesses and then in our clients'.
- 4 min read
- 3 min read
Our approval step had one flaw: you could not read the draft
We built a human approval step for AI-drafted client work. Earlier this month we found the approver could not see the whole draft. How gates go blind.
- 3 min read
Which facts in your AI's memory has anyone checked?
AI tools treat every fact you give them as equally true. A fact with no source, date or owner is a guess with good manners. Give each one a status.
- 4 min read
Workslop has a price, and the reader pays it
AI-made work that looks finished but is not costs the person who receives it close to two hours. Where that cost lands and what cuts it.
- 3 min read
A model upgrade quietly turned our AI output into templates
Three times this summer our own AI steps fell back to generic output without an error anyone could see. A timeline, and what a model change exposed.
- 4 min read
Plugging AI into your shared drive finds stale answers faster
Connecting an AI assistant to all your documents feels like giving it company knowledge. It mostly gives it your archive. What a memory adds on top.
- 4 min read
Label every product claim: live, seed or roadmap
AI-written sales copy blends what you sell today with what you plan to sell. A three-label rule keeps the promises honest for people and AI.
- 3 min read
The AI drafts looked finished. None of them were real.
A drafting step in our own back office was quietly returning templates instead of real drafts. No error, no alert. How we found it and what changed.
- 4 min read
Why AI invents your prices, and the page that stops it
Models guess when they lack a fact, and they guess with confidence. A short verified-facts page fixes the internal facts. It does not fix the rest.