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Real Estate · Off-plan GTM · Nyali, Mombasa, Kenya · 2026

The Grand Malibu

From zero brand to a full go-to-market system for an 88-unit coastal development — in six weeks.

Client: Sierra USA Homes Ltd

88
units · 3 towers
<60s
WhatsApp lead-response SLA
6 wks
brand → live campaign
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The Grand Malibu

The challenge

The Grand Malibu — an 88-unit, 3-tower premium development in Nyali, Mombasa — needed 20+ reservation commitments before permit to de-risk funding and accelerate approvals, with ~70% of buyers being Kenyan diaspora across the US, UK and Gulf. It had no brand, no digital assets and no CRM, and an eight-week window to go from concept to a live campaign.

What we delivered

The build

  • 01Brand foundation: name, logo lockup, navy-and-gold system, voice and messaging hierarchy, and two buyer personas — anchored on a hero differentiator, the only Rooftop Lounge & Restaurant on the coast.
  • 02A full digital asset library: 3D render set, floor plans for every unit type, a hero-overlay sales brochure, six hi-res expo banners and the project website.
  • 03A repeatable weekly social-content builder: one data model drives the full export set, with a build-time compliance validator that blocks a marketing-legal violation before it can ship.
  • 04A Zoho CRM + RevOps build: a three-stage pipeline with lead scoring, a WhatsApp Cloud-API flow with a sub-60-second response SLA, a 21-day email nurture, and a diaspora affiliate/broker program with Deluge commission tracking.
  • 05Capital-raise materials: the investor deck and returns model, plus the full KCB bank credit submission, deal economics and valuation package.

Technology & AI

The technology behind it

A productized brand engine with a build-time compliance validator — off-plan property marketing has hard content rules, and the builder refuses to export an asset that breaks them.

  • ◆A data-driven weekly content engine: a single ASSETS model generates the full export set (hero stills, 4-slide carousels, reels) so a week of on-brand content is a clone-and-swap, not a redesign.
  • ◆An in-page compliance validator that mechanically enforces the brand + legal rules (no price/currency, 'projected' not 'guaranteed', banned terms, exactly one gold-italic accent word) before any asset can export.
  • ◆Pixel-accurate export via html2canvas plus a hand-built inline SVG location map — with a real fix for html2canvas ignoring object-fit (backgrounds render as CSS background-size so 9:16 crops instead of stretching).
  • ◆A WhatsApp Cloud-API lead flow with a sub-60-second response SLA and a 21-day automated email nurture, tied to Zoho Deluge commission tracking for the diaspora broker network.
Brand & content engine
Data-driven ASSETS modelhtml2canvas exportInline SVG mapCompliance validator
CRM & automation
Zoho CRMZoho DelugeWhatsApp Cloud API (<60s SLA)Email nurture (21-day)
Campaign & capital
Meta / YouTube / LinkedIn3D renderingInvestor deck + returns modelKCB credit package
What makes it unique

The compliance guardrail: the content builder is code-blocked from exporting anything that violates the marketing-legal rules — brand and legal safety enforced by the tool, not by memory.

The Grand Malibu — 1
The Grand Malibu — 2

The outcome

Results

  • ✓Pre-launch reservation drive live, targeting 20+ commitments before the Q3 2026 permit window; acceptance targets of ≥5% landing-page conversion, <60s lead response and ≤KES 3,000 cost-per-lead.
  • ✓A complete, bank-ready capital package delivered (KCB credit submission + investor deck) supporting a ~KES 326M funding-gap close.
  • ✓Hundreds of production assets — renders, floor plans, brochure, banners, CRM and campaign — shipped in a six-week window.
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